Catalyst for The Times
It's About TIME
The Catalyst for The TIMES
One Year Later
been back in Windsor for six months. Entrepreneurs for well over
a decade, we had hoped by now to be lucratively involved in various
business ventures: Chris in internet consulting, Elaine doing freelance
writing and fitness consulting. After 8 years away, we were virtually
starting over; things were not happening as quickly as we liked.
older brother Howard was down from Toronto for the holidays and
we were talking after dinner one night about how there was no way
to promote her personal fitness services directly in the Walkerville
area other than a "blanket ad" throughout the entire city of Windsor.
"Why not start your own paper?" suggested Howard, "and you can advertise
most people would have said, "Are you nuts?" but since Chris and
Elaine had worked on newspapers in the past, we said, "Why not?"
couple of days later, after conducting some research on Hiram Walker,
the founder of Walkerville, Elaine started getting excited by how
much fascinating history we had here. We realized that this paper
could really be something.
decided that our approach to the Times would be to present a perspective
of Walkerville that embraced it's unique past while celebrating
the people and places that provide its character today. Possessing
all the technical gear- and expertise from years in the advertising
and web publishing business- we managed to crank out the first edition
in two months, right from our dining room.
paper was an instant hit with people young and old. It's opened
up a lot of doors for us and we're now doing corporate Internet
development and advertising and marketing work. Plus we're busy
developing various Walkerville promotional items like posters, "Images
of Walkerville" photo cards, postcards, (if you'd like to know more,
email us: email@example.com)
and so on. With each addition, the paper gets bigger (from 8 pages
to 16 in three issues) and now Elaine has no time for her fitness
like that, isn't it?